Episode 1  |  Episode 2  |  Episode 3  |  Episode 4  |  Episode 5  |  Episode 6  |  Episode 7  |  Episode 8

>> Episode 8 - ALTERNATIVE ENDING by Mike Petinarelis <<

The 2ndSite brand has been MURDERED!

Why We're Doing This
2ndSite is re-branding. So we decided to kill our old brand off in the format of a murder mystery story, released in 8 episodes, which you can read here at www.brandmurder.com. In conjunction with each episode, we will release a podcast that tells you how things are evolving and describes the business case for such an experiment. Sign up and follow along!

Who We Are
2ndSite is an online billing service that is incredibly easy to use for small businesses, freelancers, consultants and their clients. It saves time, helps businesses save money and get paid faster. First released in May 2004, the service now has 40,000 users. Find out more or try it for free (fully functional, nothing held back) at www.2ndSite.biz.

| Digg Brand Murder |
| Bookmark in del.icio.us |

Episode Eight

The 2ndSite Brand has been murdered. All the staff members are under suspicion and are being questioned in the boardroom – the scene of the crime – by the police. It seems that everyone either has motive, or is too squeaky clean NOT to have a motive. No one's talking, though, so the cops are preparing to take the suspects downtown to the station for more "thorough questioning".

Murphy: Man you guys have a lot of pigeons on this building. Noisy birds. Somebody been feeding them?

Kathy: I have. Sometimes. I know they're pests but it's not their fault.

Murphy: Well go throw them some crumbs and get rid of them. They're driving me nuts. Forget it <as Kathy starts to get up>. I'll do it. Barn, we got enough of these for evidence, right? <Gesturing to the cookies>

Barney: More than enough. Throw til your heart's content. Levi, anything you want to say about your girlfriend's cookies before I chuck 'em to the winged rats?

Levi: Uh, they're gingersnaps?

Murphy: Cool. I might have one. Or maybe I should try one of Jeff's instead? Wait a minute. Which ones are the ones we found in Jeff's knapsack and which are Levi's?

Levi: Those are mine, on the plate.

Murphy: You sure? I thought these were yours.

Levi: Nope, those are Jeff's. Uh, yeah, and they look like...

Joe: ...gingersnaps. They look like gingersnaps. Levi, are you sure your girlfriend baked those? They sure look like Jeff's.

Levi: Of course she did. She always makes me gingersnaps. They're my favourites.

Joe: I think you may want to reevaluate your relationship, at least on a culinary level. Unless Jeff's stealing your cookies.

Barney: Murph! We may have a cookie discrepancy here. <Picks up one cookie from each pile> Alright, we're going to feed some pidgies.

The room suddenly grows quiet. Heads turning back and forth between Jeff and Levi. Barney opens the window and clucks at the pigeons to come over. He slowly and methodically crumbles a cookie into his hand and gets ready to toss the crumbs.

Jeff: WAIT! Stop! Wait. <Everyone turns to look at Jeff> Those are poisoned.

Levi: WHAT?!?

Jeff: I poisoned the cookies. <Turns to Levi> Your girlfriend, by the way, is lying to you. Those are McFeeney's Gingersnaps. You can get them anywhere. She's playing you for a fool. <Turns to the team> You're all fools. I love the Brand but he's outlived his usefulness.

<Turns to Mike and Joe> Yes, you started this company with the Brand, but that's no reason to keep the Brand once you've been presented with solid business reasons to get rid of him. He served his purpose. He's done. I can't stand watching this anymore! Look, I want to show you something. <He jumps up, clearly preparing to leave the room>

Barney: Stop right there son.

Jeff: I won't leave the building. I admit what I've done. I just want to show you why I did it. The Brand's not dead. He's... <Jeff runs out of the room, returning seconds later with a briefcase under his arm> He's been transformed. Look!! <He says, light shining out of the opening brief case>I made it. It's... it's...

Mike: <in awe> it's ...

Joe: <stunned> beautiful. It's beautiful.

Jeff: It's vibrant. It's new. It's what we're all about. It's the right word in the right place. Our new Brand. The Brand's not dead, he's changed form. And I made it. And it was worth it.

Kathy: You could have killed us.

Jeff: Well, sometimes you just gotta break a few eggs.

Introducing FreshBooks.com
Same company, same service - New Brand

Read the winning alternative ending by Mike Petinarelis

2 Comments Posted

Moe MyGod - Posted: Apr 25/2006
Well well well......that sure changes everything now....no more sitting beside Jeff, aka Moe Yo'Mama, in the hockey dressing room anymore....and he's DEFINITLY not sitting anywhere near me when food is around either!!!!!! HA HA HA.
Salo Printing - Posted: May 2/2006
So I was wrong! It wasn't Joe... or was it? Did he get Jeff to confess? :P

Comments are closed

Do you think you’re
Sherlock? The 2ndSite
brand has been
and the first person
to correctly guess the
culprit (who), the motive (why),
and the means (how), will win a really
cool prize.

The Suspects

Michael McDerment
Michael McDerment Michael has been partying involved with internet technologies since 1999. An entrepreneur and internet marketing consultant with two successful start-ups to his name, Michael is dedicated to helping his clients get more from the internet. Like many entrepreneurs, Michael talks faster than he writes and can deftly juggle and keep his eye on hundreds of balls at one time. But perhaps he is not juggling... perhaps he is plotting murder...?!

Joe Sawada
Joe Sawada In 2000 Joe received his Ph.D in Computer Science from the University of Victoria, specializing in the development of efficient algorithms. (Just in case you think he’s a nerd, Joe is one of those guys you’d never think was this smart because he’s so cool. That's why we don't trust him).

Levi Cooperman
Levi Cooperman Levi is a professional engineer with a B.Eng from the University of Victoria. He is able to grow a beard faster than Superman and can leap a building in a single bound. Before joining 2ndSite, Levi managed projects at Apex Systems Integrators Inc., where his clients included Canadian Tire, Nestlé, and Parmalat. Did we mention he can grow a beard in seconds? All serial killers have beards...hmmm.

Kathy Donoghue
Kathy Donoghue Kathy graduated from City University London with an MSc in Information Systems & Technology. She comes to 2ndSite from PricewaterhouseCoopers and GE Capital where she led many successful web-based IT development and knowledge management projects. Kathy is from the east coast where everyone is nice...too nice...

Jeffrey Sarmiento
Jeffrey Sarmiento Jeff is a consummate perfectionist and ace designer. Jeff-fun includes developing Flash web sites, PHP solutions and snowboarding and he will not hesitate to take on any double black diamond he comes across. Jeff is also obsessed with washing his car (some say his left arm is twice the size of his right arm because of this). Obsessiveness is freaky...we trust him, but we don't trust him if you know what we mean...

Daniel Tsang
Daniel Tsang A recent graduate from University of Toronto's Computer Science programme, Daniel develops new functionality (back-end) for 2ndSite, and answers support requests. Daniel is our resident film critic, and knows when to fold 'em in Texas Hold 'Em. He seemed upset when the Brand died...maybe he's bluffing?

Back to top
About | The Suspects | Prizes | Signup | Guess Who Did It | Rules and Regulations | Blog

Get get upcoming episodes through our RSS feed: