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>> Episode 8 - ALTERNATIVE ENDING by Mike Petinarelis <<

The 2ndSite brand has been MURDERED!

Why We're Doing This
2ndSite is re-branding. So we decided to kill our old brand off in the format of a murder mystery story, released in 8 episodes, which you can read here at www.brandmurder.com. In conjunction with each episode, we will release a podcast that tells you how things are evolving and describes the business case for such an experiment. Sign up and follow along!

Who We Are
2ndSite is an online billing service that is incredibly easy to use for small businesses, freelancers, consultants and their clients. It saves time, helps businesses save money and get paid faster. First released in May 2004, the service now has 40,000 users. Find out more or try it for free (fully functional, nothing held back) at www.2ndSite.biz.

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Episode Five

The Boardroom:

Back in the boardroom, the 2ndSite team is sitting at the table. Two police officers, Barney and Murphy, are carrying out the interrogations. Jeff's turned-out knapsack is on the desk. Kathy is preparing to empty her purse onto the table. Cop photographers are in the room snapping pictures.

Barney: Joy. We're finally all here together. Thank you, Mike, for joining us this morning. Murph, I was just talking to the Cookie Monster here.

Mike: Cookie Monster? Jeff, since when did you eat junk food? <facing the officers> He never eats junk food. No one ever sees him eat.

Kathy: That's what we were just saying.

Barney: Hello? <snapping his fingers> Anyone? Everyone? Can we get started? Let me explain the drill. I ask the questions here. Officer Murphy bonds to get more out of you. Murderer gets caught out in some painfully obvious lie, and life resumes, except, of course, for the Brand.

Murphy: Barney, their colleague's been killed, show a little more compassion.

Barney: Rrrrriiiight. Now you've been quiet <pointing to Levi>. What's your story? You hated the Brand.

Levi: I didn't hate him. I just hated that his URL was all wrong and his name didn't really suggest what we do.

Daniel: Right. We get calls all the time for a psychic hotline.

Barney: Aren't you keen to talk, Daniel. Now if I recall, you didn't like him much either.

Daniel: Well, he could be difficult.

Barney: He had something over you, didn't he?

Murphy: Gambling. Daniel's a gambler. Aren't you, son?

Daniel: <hanging his head in shame> He knew I gambled. I admit it, I'm sick. I need help.

Barney: Save it for your intervention. So you gamble, you hate the Brand's.... what was that again?

Daniel: His dot-biz. I hated that his URL was http://www.secondsite.biz. We didn't know better at the time. Everyone was getting dot-biz's. Now it's just embarrassing. But I didn't do it.

Barney: Of course. <looks disgusted as Murphy gives Daniel a hug> And you, Blondie <Kathy offers her best smile>. What's your story? Seems you have a bit of memory-block.

Kathy: <Smile crumbles> Ok. I admit that I was embarrassed to be reading the book. But I didn't poison the Brand. I confess, sometimes I just like to wallow a bit, literarily-speaking. And I definitely didn't put the book in near the coffee, as Levi seems to want to suggest.

Levi: Well it was near the coffee. I went in to pick up the cookies I brought yesterday and I saw it there. And someone had already been nibbling at the cookies because there were crumbs everywhere. I guess we know it's not Jeff.

Barney: And you, Joe. You're a good guy right. Love the Brand. All is well in the cosmos.

Joe: Pretty much. We started this...

Barney: Save it. You and Mike started out with this Brand. It's worked for you. Blah blah blah. Right?

Joe: Right. Why panic our clients by looking unstable? It just doesn't make good business sense.

Barney: No, of course not. But it does make good criminal sense for you to stick by the Brand and bump him off in private.

Murphy: <laughing> Good one, Barn. Even I can't fight that one.


Do you think you know who murdered 2ndSite?
Submit your answer or read more on the prime suspects.

2 Comments Posted

Salo Printing | eBay Specials - Posted: Mar 16/2006
I'm begging to think that Michael or Joe did it... cos they are the founders of this fantastic online invoicing system and thus they would be the most likely to be responsible for wanting to re-brand. Right?
Valerie - Posted: Apr 3/2006
But Jeff's integrity is challenged whenever the Brand is challenged. I still think it's Jeff. I just can't figure out how.

Comments are closed

Do you think you’re
Sherlock? The 2ndSite
brand has been
and the first person
to correctly guess the
culprit (who), the motive (why),
and the means (how), will win a really
cool prize.

The Suspects

Michael McDerment
Michael McDerment Michael has been partying involved with internet technologies since 1999. An entrepreneur and internet marketing consultant with two successful start-ups to his name, Michael is dedicated to helping his clients get more from the internet. Like many entrepreneurs, Michael talks faster than he writes and can deftly juggle and keep his eye on hundreds of balls at one time. But perhaps he is not juggling... perhaps he is plotting murder...?!

Joe Sawada
Joe Sawada In 2000 Joe received his Ph.D in Computer Science from the University of Victoria, specializing in the development of efficient algorithms. (Just in case you think he’s a nerd, Joe is one of those guys you’d never think was this smart because he’s so cool. That's why we don't trust him).

Levi Cooperman
Levi Cooperman Levi is a professional engineer with a B.Eng from the University of Victoria. He is able to grow a beard faster than Superman and can leap a building in a single bound. Before joining 2ndSite, Levi managed projects at Apex Systems Integrators Inc., where his clients included Canadian Tire, Nestlé, and Parmalat. Did we mention he can grow a beard in seconds? All serial killers have beards...hmmm.

Kathy Donoghue
Kathy Donoghue Kathy graduated from City University London with an MSc in Information Systems & Technology. She comes to 2ndSite from PricewaterhouseCoopers and GE Capital where she led many successful web-based IT development and knowledge management projects. Kathy is from the east coast where everyone is nice...too nice...

Jeffrey Sarmiento
Jeffrey Sarmiento Jeff is a consummate perfectionist and ace designer. Jeff-fun includes developing Flash web sites, PHP solutions and snowboarding and he will not hesitate to take on any double black diamond he comes across. Jeff is also obsessed with washing his car (some say his left arm is twice the size of his right arm because of this). Obsessiveness is freaky...we trust him, but we don't trust him if you know what we mean...

Daniel Tsang
Daniel Tsang A recent graduate from University of Toronto's Computer Science programme, Daniel develops new functionality (back-end) for 2ndSite, and answers support requests. Daniel is our resident film critic, and knows when to fold 'em in Texas Hold 'Em. He seemed upset when the Brand died...maybe he's bluffing?

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