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>> Episode 8 - ALTERNATIVE ENDING by Mike Petinarelis <<

The 2ndSite brand has been MURDERED!

Why We're Doing This
2ndSite is re-branding. So we decided to kill our old brand off in the format of a murder mystery story, released in 8 episodes, which you can read here at www.brandmurder.com. In conjunction with each episode, we will release a podcast that tells you how things are evolving and describes the business case for such an experiment. Sign up and follow along!

Who We Are
2ndSite is an online billing service that is incredibly easy to use for small businesses, freelancers, consultants and their clients. It saves time, helps businesses save money and get paid faster. First released in May 2004, the service now has 40,000 users. Find out more or try it for free (fully functional, nothing held back) at www.2ndSite.biz.

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Episode Four

Previously, Officer Barney began interviewing the team and punching holes in their alibis, while Officer Murphy sought out Mike who'd left the Boardroom rather hastily and still had not returned. Barney noted that no one drank Kathy's coffee, ate Levi's cookies or smoked Daniel's cigarettes except for the 2ndSite Brand. He further observed that Joe had been the first to leave the Boardroom after the Brand left, ostensibly to check his email.

Mike's Office

Murphy: You there. You're Mike right.

Murphy had swung the door open without bothering to knock. Mike was caught mid-gulp. He choked and coughed Red Bull out his nose.

Mike: Oh, Of-f-ficer. Hello. I was just coming to join you.

Murphy: Looks like you got a bit of a secret stash there, Mike. <gestures at the Red Bull tower Mike had built on his desk>. Well done. Very post-modern. I take it nobody else knows?

Mike: Nobody. And officer...

Murphy: I know I know, you'd really appreciate my not saying anything to the team.

Mike: Right. That would be great. Listen Officer, I'm fully willing to help in any way I can. I think we don't need to share this with anyone here. It serves no purpose.

Murphy: Sure, I can understand that. You're just a little stressed and need a pick-me-up.

Mike: Right. Exactly. It's been a terrible morning.

Murphy: Of course it has. So all this is irrelevant unless you just happen to be guilty and want to enhance the adrenaline rush one gets after committing a murder.

Mike: Me? Murder the Brand? I loved him. Joe and I built him up from nothing. Jeff spent hours designing his look. He was everything to us. To me. Everything to me.

Murphy: Sure he was. And you know, in the boardroom everyone else is going to be singing the same song about how much they loved the Brand. <pauses, hearing Mike mutter something but not sure what>. Sorry, I didn't catch that.

Mike: I said not everyone loved the Brand. That's how this mess started. We were fighting about the Brand. Some of the team wanted to change him. He got upset and left. The rest you know.

Murphy: I see. Very interesting. Everyone hated him but you, of course, and ...?

Mike: Joe. And Jeff. The rest were out to change him. To... to...

Murphy: To destroy him? Maybe?

Mike: That's right. To destroy him. To kill him, at least figuratively. Kathy hated the way we spelled his name. Daniel complained about all the calls for the Second Sight Psychic Hotline.

Murphy: Of course. Well done. No motive. You're an angel and you just happen to know at least three people to take the fall for you. Pardon my sneer but case you haven't figured it out, I'm the bad cop for today. Barney and I take turns. <pauses> Now wait a minute. Is it the 6th today?

Mike: No, I think it's the seventh.

Murphy: My bad. I'm the good cop today. Alright, so you three loved the Brand, the other three hated him. That's a tidy mess. Tell you what. Finish your Red Bull and we'll clean this place up and join the others in the boardroom and see if we can't get through this. <pats him on the back in a male-bonding kind of way>

Mike: Thank you officer. Thank you.


Do you think you know who murdered 2ndSite?
Submit your answer or read more on the prime suspects.

2 Comments Posted

Price Beat Guarantee Printing - Posted: Mar 12/2006
Hmmm... a relatively short episode. Joe is still looking very suspicious I think... will have to wait and see...
Eric Salo
Donna Wenberg - Posted: Mar 29/2006
There is a discrepancy between this episode and number 2. In number 2:

"...Levi: My girlfriend made cookies. Anybody want one?

Levi passes the cookies around the table, pleased that the team all took him up on the offer, except, of course, Jeff. Jeff never took anyone's offerings. ..."

This episode;

"Barney noted that no one drank Kathy's coffee, ate Levi's cookies or smoked Daniel's cigarettes except for the 2ndSite Brand. ..."


Comments are closed

Do you think you’re
Sherlock? The 2ndSite
brand has been
and the first person
to correctly guess the
culprit (who), the motive (why),
and the means (how), will win a really
cool prize.

The Suspects

Michael McDerment
Michael McDerment Michael has been partying involved with internet technologies since 1999. An entrepreneur and internet marketing consultant with two successful start-ups to his name, Michael is dedicated to helping his clients get more from the internet. Like many entrepreneurs, Michael talks faster than he writes and can deftly juggle and keep his eye on hundreds of balls at one time. But perhaps he is not juggling... perhaps he is plotting murder...?!

Joe Sawada
Joe Sawada In 2000 Joe received his Ph.D in Computer Science from the University of Victoria, specializing in the development of efficient algorithms. (Just in case you think he’s a nerd, Joe is one of those guys you’d never think was this smart because he’s so cool. That's why we don't trust him).

Levi Cooperman
Levi Cooperman Levi is a professional engineer with a B.Eng from the University of Victoria. He is able to grow a beard faster than Superman and can leap a building in a single bound. Before joining 2ndSite, Levi managed projects at Apex Systems Integrators Inc., where his clients included Canadian Tire, Nestlé, and Parmalat. Did we mention he can grow a beard in seconds? All serial killers have beards...hmmm.

Kathy Donoghue
Kathy Donoghue Kathy graduated from City University London with an MSc in Information Systems & Technology. She comes to 2ndSite from PricewaterhouseCoopers and GE Capital where she led many successful web-based IT development and knowledge management projects. Kathy is from the east coast where everyone is nice...too nice...

Jeffrey Sarmiento
Jeffrey Sarmiento Jeff is a consummate perfectionist and ace designer. Jeff-fun includes developing Flash web sites, PHP solutions and snowboarding and he will not hesitate to take on any double black diamond he comes across. Jeff is also obsessed with washing his car (some say his left arm is twice the size of his right arm because of this). Obsessiveness is freaky...we trust him, but we don't trust him if you know what we mean...

Daniel Tsang
Daniel Tsang A recent graduate from University of Toronto's Computer Science programme, Daniel develops new functionality (back-end) for 2ndSite, and answers support requests. Daniel is our resident film critic, and knows when to fold 'em in Texas Hold 'Em. He seemed upset when the Brand died...maybe he's bluffing?

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