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Podcast Episode Two - The Coming of the New Brand

By Mike - Feb 23/2006
Add your comment | Posted in: Podcasts

In the second Brand Murder Mystery podcast we talk about the process behind coming up with a new brand name.

Click here to download the second podcast (episode 2).

For example, some of the concepts we wrestled with include: should the new name communicate the category (online billing), our difference (fast, easy to use), or a benefit (get paid faster)? Should it be a name that doesn’t really signify anything, that we can give our own meaning to (think HaagenDas, Oreo, Pringles)? (I’m hungry.) How many syllables should the new name have?

All this, the latest stats, and more, including a great fun fact. Happy listening!

If you missed the first podcast, you can download it here (episode 1).


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